Lou Lou Bridal

About Lou Lou

Award winning creative partnership Christine Wilke and Jane Hancock launched Loulou in 1991 after graduating from the prestigious London College of Fashion. Christine graduated in Design and Jane in Pattern cutting. Loulou began as a bridesmaid label and the company was soon successful because Christine and Jane shared a passion for innovative design.

Loulou quickly became one of the leading Bridesmaids labels. The company won the coveted ‘Best Bridesmaid Design’award at the British Bridal Awards for four years running. Its dresses appeared on popular television shows including ‘The Clothes Show’ and popular soap operas. Loulou’s profile grew and the company had many stockists across the country.

Aware that Loulou dresses were often worn for other occasions, in 2007 Jane and Christine seized the opportunity to design a prom range, a bright, funky and stylish collection that was at the cutting edge of British design.

In 2009 Loulou launched a range of simple, well-cut, elegant yet affordable wedding dresses. It proved to be another turning point in the history of this successful, innovative company and evolved into their vintage-inspired signature look.

Behind the Label

Designing is our passion and our inspirations are widespread: the subtle palette of the Impressionists, vintage fashion plates, silver screen movie stars and theatrical design not to mention our mothers who introduced us to the sewing machine. We feel that being bridal wear designers allows us to be more creative and imaginative. We love understated glamour and like nothing more than a well cut dress with clean lines and romantic detailing. For us everything is in the detail. We’re very hands-on with every aspect—design, fit, sales and presentation. We really enjoy styling the photo shoots, working alongside the photographer, the hair stylist and the make-up artist until we’ve got the look we want.

While we love what we do, our business could never have worked so effectively if we weren’t such great friends. ‘LouLou’ (a combination of our middle names) was set up in 1991 and today, over twenty years later, we are still together despite the competing demands of a design partnership, friendship and motherhood. We put this down to loyalty, quiet determination, a willingness to think positively, a shared sense of humour and a great deal of laughter along the way.